21st Annual EMA Awards Video
Watch highlights from the 21st Annual Environmental Media Awards.
21st Annual EMA Awards Recap
Justin Timberlake and Norman Lear attend the 21st Annual Environmental Media Awards.
EMA School Gardens
Nicole Richie participates in an EMA School Gardens event.

Al Gore Sees Trouble in Antarctica & Beyond

Al Gore is currently traveling through the Antarctic Peninsula. Below, he reflects on the melting ice and rising sea levels due to the effects of global warming.

The ice on land is melting at a faster rate and large ice sheets are moving toward the ocean more rapidly. As a result, sea levels are rising worldwide. Most of the world’s ice is contained in Antarctica — more than 90 percent. The West Antarctic Ice Sheet, which lies south of the Peninsula, contains enough water to raise sea levels worldwide by more than 20 feet. Part of the ice sheet, the Pine Island Glacier ice shelf, is among the many in Antarctica that are shrinking at an accelerating rate. This has direct consequences for low-lying coastal and island communities all over the world — and for their inland neighbors. Continue reading

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EMA, Malin Akerman and Brita FilterForGood Team Up at Sundance

The Environmental Media Association hit the slopes again this year with our return to the Sundance Film Festival. We also brought the season’s first major snowstorm, which we will let you decide if that was a coincidence or some EMA weather magic.

EMA partnered with Brita for the second year to debut a new documentary about the music industry’s growing commitment to sustainable touring. We were also honored to bring EMA Young Hollywood Board Member Malin Akerman with us to host the party celebrating the documentary. Over 300 guests enjoyed great food and drinks before watching Music Sustains.

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From the Desk of Norman Lear…

The logline for the episode is quintessential Happy Days: “Richie goes to a local college and Fonzie takes him to the library to meet some girls.” For a sitcom in the 70s, this is standard stuff, but what happens after this episode airs on September 27, 1977 is far from standard. Millions of kids watching the show see the Fonz take out a library card — his first, mind you, which is a big deal by Happy Days standards. Younger viewers are duly impressed. In the days that follow, according to the series creator, Garry Marshall, requests for library cards zoom by more than 500% nationwide.

Dissolve to eleven years later. Dr. Jay Winsten, director of The Harvard Alcohol Project, comes to Hollywood with a new idea: the “designated driver.” Winsten meets with writers and producers of The Cosby Show, Cheers, LA Law and dozens of other prime time series. He asks them to incorporate story beats that will introduce this new concept to the drinking public. The TV community responds, and starting in November 1988, over 160 prime time episodes include subplots, scenes, or dialogue telling viewers it’s okay to party as long as someone stays sober for the drive home. One year later, a Gallup poll finds 67% of adults surveyed recognize the term “designated driver.” In 1991, Winsten’s new idea is a listing in Webster’s College Dictionary.

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CGC, EMA & Amy Smart Honor the City of Claremont for Sustainable Activities

Amy Smart and Hal Conklin (SCE and USA Green Communities) presenting to Claremont Mayor Sam Pedroza

On January 24, EMA and SoCal Edison presented the city of Claremont with a California Green Communities “silver” status award for its sustainability commitment.

California Green Communities is a community based effort encouraging cities to use environmentally sound practices with water conservation, efficient transportation, waste reduction, energy efficiency and other activities.

Cities develop action plans to target activities and projects they’ll use to reach silver, gold and platinum status in the program.

The founding partners in California Green Communities–Southern California Edison, Environmental Media Association including President Debbie Levin and Young Hollywood Board Chair Amy Smart, and Green Seal presented the award to the Claremont City Council at the Claremont Chamber of Commerce state of the city luncheon. Continue reading

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EMA School Gardens Program at Marvin Ave. Elementary School

What could be more exciting to a young student than broccoli, radishes and cilantro? You may scoff but school gardens are the new Trapper Keeper at Marvin Avenue Elementary. EMA’s School Garden Program has added three new schools to its repertoire with Marvin Avenue Elementary, Queen Anne Elementary and Cochran Middle School – all located in low-socio economic neighborhoods in Los Angeles – and all sponsored by Tiffany & Co.

The objective of the program is to teach students about organic, local food by educating them on nutrition and the environmental benefits of growing your own veggies and herbs. And who better to represent the benefits of growing herbs than Mary Louise Parker of Weeds. Parker is one of the celebrity mentors affiliated with the program, and recently spent a morning with the students at Marvin learning about their new garden and planting seedlings with them.

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