The CCT is half music, half environmental/social consciousness campaign aimed to inspire and activate students in a fun and exciting atmosphere while leaving a positive impact on each community and college that the tour reaches. Created in 2006 by the environmental non-profit group, Reverb, past headlining artists include Drake, Wiz Khalifa, Passion Pit, Ben Harper, Guster, and O.A.R.
To support the tour’s sustainability initiatives, Brita is helping to reduce bottled water waste by handing out reusable Nalgene bottles and providing free Brita filtered water to the fans, bands and backstage crews.
Grammy Award winner and The Hunger Games co-star Lenny Kravitz is joining UNICEF to raise awareness about the importance of clean water and adequate sanitation and hopes to spread that message through the power of social media.
Kravitz will participate in several public service announcements with the hope that they go viral on social media sites like Facebook and Twitter.
“Water is the essence of life. It all begins with water. And at the very least, everybody in the world should have access to clean water. To be able to drink, to be able to clean themselves, have proper hygiene,” Kravitz said of his support for the campaign. Continue reading →
What if you could see your water usage patterns on a smartphone or iPad — would that motivate you to use less water? That’s what designer Marc Schömann hopes.
Schömann’s water meter checks water use and reports the information to your smartphone, tablet or computer. While the idea isn’t revolutionary, Schömann believes that the easier it is to check your water usage, the more likely you are to do so.
So rather than digging around to find past water bills, you’ll soon be able to get that info delivered to your phone while waiting in line at Trader Joe’s. The hope is that the more you pay attention to how much water you’re actually using, the less you’ll actually waste.