According to the Los Angeles Times article the Honda Civic’s two-year reign is over; the Prius is now King in California. Even though the Ford F-series is still America’s favorite vehicle, eco-conscious Cali is driving the Toyota Prius more than any other car.
The margin between California and the rest of the country is still rather large; the Prius didn’t even make it into the top 10 cars Americans drive. Perhaps a large reason that Californians prefer the various Prius models, and have a disdain for trucks, has something to do with long commutes and rising gas prices. Whether the preference is due to environmental reasons or just practical ones, we are still proud of this data.
From left to right: Joe Baratelli (Rubin Postaer and Associates), Debbie Levin (Environmental Media Association), Magali Delmas (UCLA), Steve Boyd (Tern Bicycles), Mark Gold (UCLA).
EMA President Debbie Levin recently participated in a discussion hosted by the UCLA Center for Corporate Environmental Performance to talk about corporate sustainability and the growth of the ‘green consumer’.
Joining the discussion were Magali Delmas, Professor of Management at the UCLA Institute of the Environment and Sustainability and the Anderson School of Management, Joe Baratelli, Executive Creative Director at Rubin Postaer and Associates, and Steve Boyd, General Manager of North America at Tern Bicycles, a leading manufacturer of folding bicycles.
The speakers discussed several topics such as who are green consumers, what are they buying, and why? According to Magali Delmas in just 20 years, U.S. sales of organic food and beverages have surged from $1 billion (in 1990) to nearly $27 billion (in 2010). Continue reading