EMA’s President Debbie Levin was named one of the twenty individuals “setting the global environmental agenda” in 2011 by The Guardian.
Twenty years ago Ted Turner and other Hollywood luminaries set up the Environmental Media Association (EMA) to put star power to work on behalf of the planet. It went well; by mid-2000 it was de rigueur to turn up at the Oscars in a Prius. Debbie Levin, who took over the EMA presidency 11 years ago, has her sights trained on young Hollywood: A-listers under 35: “They are the ones we really want to model these sustainable behaviours we are all talking about,” she says. EMA events now feature young starlets such as Rosario Dawson, Amy Smart and Olivia Wilde talking about sustainable solutions and EMA programmes, including the 16 organic gardens it runs around Los Angeles. Levin’s plans are for more projects, more stars and more green chatter. “We never stop. While you sleep we’re greening the world!” she says.