If you had to guess, which generation would you say was more eco-conscious – the Boomers who created a counter-culture out of living the natural life, or Millenials, who are living the brunt of past generations environmental carelessness.
According to a recent survey, (by marketing firm DDB Worldwide) that questioned more than 6000 American consumers, Boomers edge out Millenials by a slight margin when it comes to things like recycling and using reusable bags.
Per DDB, Boomers are more likely than Millennials to:
- Say they make a strong effort to recycle everything they possibly can (66% v. 53%)
- Say they make a strong effort to separate the recyclables from the rest of the trash (64% v. 53%)
- Say they make a strong effort to use reusable grocery bags as much as possible (54% v. 46%) Continue reading