If you had to guess, which generation would you say was more eco-conscious – the Boomers who created a counter-culture out of living the natural life, or Millenials, who are living the brunt of past generations environmental carelessness.
According to a recent survey, (by marketing firm DDB Worldwide) that questioned more than 6000 American consumers, Boomers edge out Millenials by a slight margin when it comes to things like recycling and using reusable bags.
Per DDB, Boomers are more likely than Millennials to:
- Say they make a strong effort to recycle everything they possibly can (66% v. 53%)
- Say they make a strong effort to separate the recyclables from the rest of the trash (64% v. 53%)
- Say they make a strong effort to use reusable grocery bags as much as possible (54% v. 46%) Continue reading
Virgin Airlines is leading the way when it comes to buying and serving sustainable foods on its flights. Richard Branson’s Virgin Atlantic Airways is in the process of analyzing its food supply chain with the aim to buy and serve only sustainably-sourced food – the first to do so within the airline industry!


