Proposition 37 is a ballot measure that requires simple, clear labels letting consumers know if foods are genetically engineered. It was written with broad input from food groups, industry, science, legal and health experts and qualified for the November ballot with more than 1 million signatures from California citizens.
“Large processed food companies have always claimed that giving consumers basic information about their food – using labels – would increase their grocery costs. And every time…it’s been a lie. Now those same companies are at it again, making more outlandish claims that your grocery bill will skyrocket under Proposition 37-which requires labels for GMO’s. Well IT’s NOT TRUE! And we’re fighting back…with the truth.”
To combat the growing intensity of deceptive advertising blanketing California airwaves – funded by the giant chemical and food corporations opposed to Proposition 37 at an estimated $1 million a day – Consumer Advocates for Safe Food and Water, sponsored by Food & Watch has created a second big wave of viral Internet celebrity videos and TV ads asking Californians to vote YES on Proposition 37.