Keeping the planet healthy should be something that is universally embraced by all. Unfortunately, environmental friendliness is often political, with the left more likely to embrace the movement, and the right well, not as much.
A new study found that when it comes to green products, conservatives were more likely to purchase something if the extra incentive was money based, rather than environmentally based.
Reserachers Dena Gromet and Howard Kunreuther at the Wharton School and Rick Larrick in a new study at Duke University found that, “More politically conservative individuals are less in favor of investing in energy efficiency than are those who are more politically liberal, a finding driven primarily by the polarized psychological valuation of carbon emissions reduction,” the paper, published in the Proceedings of the National Academy of Sciences, says.
The researchers further questioned whether or not labeling a product as ‘environmentally friendly’ might actually deter some people from purchasing it. They found that it could. Continue reading