Starbucks wants you to enjoy a (fair trade) double espresso in the comforts of a LEED certified building that uses less electricity — and then to recycle your cup in a conveniently placed recycle bin. Or better yet, bring your own cup.
These are some of the goals Starbucks hopes to achieve with its annual Global Responsibility Report. Triple Pundit breaks down the green goals the coffee giant reached in 2011 and where they hope to be in the coming years.
- In 2011, customers used personal cups more than 34 million times, almost 2% of all beverages served in global company-owned stores. The goal is to serve 5% of its beverages made in its stores in personal cups by 2015.
- Since 2008, the company has held several Cup Summits to develop recyclable cups. By 2015 the goal is to serve 25% of all beverages in reusable cups.
- The company implemented front-of-store recycling to over 1,000 of its company-owned stores in the U.S. and Canada, totaling 18% of all its stores in North America. The goal is to have front-of-store recycling in all company-owned locations by 2015.
- A total 79% (over 2,400) of its company-owned stores in the U.S. and Canada recycled cardboard boxes and other back-of-store items. Continue reading