On the Lot with EMA President Debbie Levin

Originally posted on WB Special Events by Hillary Harris

debbie_levin_headshot_01-266x250The Environmental Media Association harnesses star power to bring awareness of environmental issues to consumers. It works hand-in-hand with Hollywood to weave information about these issues into plot lines, conversations between characters and lyrics in television, film, music, and even children’s cartoons.

During her 13 years as President of EMA, Debbie Levin has transformed the association into a marketer of eco-healthy messages and a magnet for young Hollywood; engaging this new generation of celebrity on a deeper level to share the message of environmental awareness.

The Annual EMA Awards – which have taken place at Warner Bros. Studios for the past four years — honor those productions, film and television personalities, corporations, musicians and musical tours that have conveyed environmental messages in the most creative and influential ways. In addition to these awards, the event, which just took place on New York Street, honors individuals for outstanding work.

This year, at the 23rd Annual EMA Awards, honorees included Matt Damon for the EMA Ongoing Commitment Award, Bill McKibben for the Lifetime Achievement award, Anna Getty for the Green Parent Award and Hayden Panettiere for the EMA Futures Award.

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These are all amazing achievements, but in my book, Debbie gets the award for most indomitable force in the industry. Our time together producing the EMA Annual Awards is always a highlight of my year. We sat down together after the awards to talk a little more about her passion and what’s next for this dynamic woman and organization.

Hillary: When you joined EMA as President what were some of the actions you took to make EMA so highly visible in the entertainment industry and with young Hollywood?

carpet-dDebbie: When I took over EMA in February of 2000, the environmental world was populated with the over-40-something crowd.  It was definitely not the “cool” thing for middle school or high school kids and Young Hollywood celebs were driving Hummers and sports cars.  With teenage children myself, I realized that unless we tapped into the demographic that was selling magazines (this was before social media) and entertainment press, we wouldn’t get the kids to care about the issues our environment was facing.  Simply, make green cool.  That was my goal.  I set out to bring in a much younger group of board members both celebrities and young executives.  This would get our message to the right people.  I was determined to have EMA single handedly bring down the age of the movement. Continue reading

EMA, Ed Begley Jr. and Marty Kaplan Visit Lance Bass’s Dirty Pop Radio Show

On Thursday, May 30, EMA Young Hollywood Board Member Lance Bass welcomed EMA President Debbie Levin, EMA Executive Board Member Ed Begley Jr. and Director of the Norman Lear Center and Professor at the USC Annenberg School Marty Kaplan, onto his Sirius XM Radio show, Dirty Pop. The trio discussed climate change and its related conspiracies. Listen below!

 

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EMA, Malin Akerman and Brita FilterForGood Team Up at Sundance

The Environmental Media Association hit the slopes again this year with our return to the Sundance Film Festival. We also brought the season’s first major snowstorm, which we will let you decide if that was a coincidence or some EMA weather magic.

EMA partnered with Brita for the second year to debut a new documentary about the music industry’s growing commitment to sustainable touring. We were also honored to bring EMA Young Hollywood Board Member Malin Akerman with us to host the party celebrating the documentary. Over 300 guests enjoyed great food and drinks before watching Music Sustains.

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EMA’s Debbie Levin Featured on The Guardian’s 2011 Eco Power List

EMA’s President Debbie Levin was named one of the twenty individuals “setting the global environmental agenda” in 2011 by The Guardian.

Twenty years ago Ted Turner and other Hollywood luminaries set up the Environmental Media Association (EMA) to put star power to work on behalf of the planet. It went well; by mid-2000 it was de rigueur to turn up at the Oscars in a Prius. Debbie Levin, who took over the EMA presidency 11 years ago, has her sights trained on young Hollywood: A-listers under 35: “They are the ones we really want to model these sustainable behaviours we are all talking about,” she says. EMA events now feature young starlets such as Rosario Dawson, Amy Smart and Olivia Wilde talking about sustainable solutions and EMA programmes, including the 16 organic gardens it runs around Los Angeles. Levin’s plans are for more projects, more stars and more green chatter. “We never stop. While you sleep we’re greening the world!” she says.

Read the full article on The Guardian site.