For his Summer 2012 US Tour, Jason Mraz is teaming up with environmental nonprofit, Reverb, to launch’ Tree is a Four Letter Word’ a program that supports local environmental organizations and engages and inspires fans to take action. The name is a play on Mraz’s latest album title, Love Is A Four Letter Word.
As part of Mraz’s 2012 tour, concert attendees will get to visit an Eco-Village where they’ll be able to to engage with local tree-focused nonprofit groups, donate for a souvenir sticker, and volunteer for tree projects in their community. Fans who participate onsite at the show will be able to win prizes including a two-week eco-adventure for one winner and a friend to India, an autographed Taylor guitar as well as reusable bottles and other prizes from the Brita FilterForGood Music Project.
Additionally, in select markets Jason will be getting his hands dirty by participating in community tree projects with fans and local non-profits.
Mraz, who has made a strong commitment to the environment in both his personal life and on the road says, “I’m so excited to be working with Reverb to provide fans a platform to get involved, and support community-based organizations both locally and around the world.”
What else will be green about Mraz’s tour? Continue reading
Tour Will Combine Music, Environmental Awareness and Offer Students Opportunities to Go Green
There’s still time to celebrate Earth Month! The Brita FilterForGood Music Project has teamed up with the Spring 2012 Campus Consciousness Tour (CCT) (featuring GRAMMY-nominated artist J. Cole) to educate and mobilize students to take positive actions for the planet, while keeping the environmental footprint of the tour to a minimum.
The CCT is half music, half environmental/social consciousness campaign aimed to inspire and activate students in a fun and exciting atmosphere while leaving a positive impact on each community and college that the tour reaches. Created in 2006 by the environmental non-profit group, Reverb, past headlining artists include Drake, Wiz Khalifa, Passion Pit, Ben Harper, Guster, and O.A.R.
To support the tour’s sustainability initiatives, Brita is helping to reduce bottled water waste by handing out reusable Nalgene bottles and providing free Brita filtered water to the fans, bands and backstage crews.
What can you look forward to at the CCT? Continue reading
Since debuting at the 2012 Sundance Film Festival, the Brita FilterForGood Music Project documentary “Music Sustains” has been generating buzz online and inspiring music fans across the nation. Jack Johnson even shared the eco-friendly film on his Facebook page!
Fans are teaming up with artists like Dave Matthews Band, Janelle Monáe, O.A.R. and Guster to make concerts more sustainable. In the short documentary, filmmaker Destin Cretton turns the camera on how passion for music and passion for the planet are leading to positive change.
The Brita FilterForGood Music Project works with fans and artists to make concerts more sustainable by encouraging fans to use Brita® filtered water and a reusable bottle instead of bottled water. To date, the movement has saved more than 360 million plastic bottles from potentially ending up in landfills. Continue reading
The Environmental Media Association hit the slopes again this year with our return to the Sundance Film Festival. We also brought the season’s first major snowstorm, which we will let you decide if that was a coincidence or some EMA weather magic.
EMA partnered with Brita for the second year to debut a new documentary about the music industry’s growing commitment to sustainable touring. We were also honored to bring EMA Young Hollywood Board Member Malin Akerman with us to host the party celebrating the documentary. Over 300 guests enjoyed great food and drinks before watching Music Sustains.