She’s not a Hollywood executive, filmmaker or performer, yet she is one of the entertainment industry’s most influential people. In the “green movement,” Debbie Levin is regarded as a true thought-leader, merging environmental awareness with entertainment platforms and people. As President of the Environmental Media Association (EMA), Debbie works to garner attention for pressing environmental issues by leveraging the power and visibility of entertainment media and celebrity. In the last thirteen years, she has transformed EMA into a marketer of eco-healthy messages and a magnet for young Hollywood, specifically engaging this new generation of celebrity on a deeper level to share the message of environmental awareness. Possessing deep relationships in the entertainment industry, she has recruited powerful executives and celebrities for EMA’s Board of Directors and created a Young Hollywood Board.
Debbie has also grown The Environmental Media Awards into a prestigious annual event and has forged partnerships with the likes of Tiffany & Co. and Toyota (Fortune magazine has called EMA a “secret weapon” for Toyota/Lexus, crediting the organization and Levin as “single-handedly responsible for getting droves of celebrities into Toyota hybrids.”).
Why is it so important to model an eco-conscious lifestyle? As a celebrity, a teacher, an administrator and especially a parent….role modeling eco-conscious lifestyle choices will literally change how the next generation lives. Your choices, for example, to bring your own bags to the market will eliminate the manufacturing of millions of paper and plastic bags in the future! When you conserve energy in your home and workplace you are saving the resources that bring energy to everyone! Every decision you make can be a showcase for effecting change for your children and grandchildren.
Greg began his career in NYC in PR and marketing at MTV. After a move to Los Angeles, he worked with Rock the Vote, the Dixie Chicks, MySpace and LOGO before joining EMA. He is also a staunch conservative (not at all).
Why is it so important to model an eco-conscious lifestyle? Actors, musicians and athletes have a huge opportunity to take advantage of their lives in the media fish bowl. They can send out a powerful message to their fans by carrying a reusable bag or driving a hybrid car or talking about what they do in their daily lives to protect the planet.
Lisa joined EMA in 2006, previously working in entertainment and politics. She feels lucky to be working in the green space, a cause for which she is most passionate. Lisa loves living in Los Angeles with all its cultural and geographical diversity and dreams of one day owning a home with an ocean view.
Lisa’s simplest green tip? Always think, “What would Ed Begley, Jr. do?”
Jenny is a native Angeleno. She has a passion for growing, cooking and eating food. She began working for EMA in 2008 when she learned about its environmental initiatives, and has since become the lead of the EMA School Gardens Program. In her spare time she volunteers with Angel City Pit Bulls, a non-profit dedicated to promoting the positive image of pit bulls.
Jenny’s simplest green tip is to support local organic farms by participating in a CSA (Community Supported Agriculture) program. She insists the produce tastes better too!
Caroline grew up in Seattle with an appreciation for the outdoors and all things green (WA is the Evergreen State, after all!). She enjoys hiking, riding her bike, cooking, and drinking copious amounts of coffee (her parents are in the coffee roasting business). Since 2010 she has managed the social accounts for primarily entertainment clients, including movie studios and television networks. In a desire to focus on sustainability and green living, she is very happy to be a part of the EMA team.