She’s not a Hollywood executive, filmmaker or performer, yet she is one of the entertainment industry’s most influential people. In the “green movement,” Debbie Levin is regarded as a true thought-leader, merging environmental awareness with entertainment platforms and people. As President of the Environmental Media Association (EMA), Debbie works to garner attention for pressing environmental issues by leveraging the power and visibility of entertainment media and celebrity. In the last thirteen years, she has transformed EMA into a marketer of eco-healthy messages and a magnet for young Hollywood, specifically engaging this new generation of celebrity on a deeper level to share the message of environmental awareness. Possessing deep relationships in the entertainment industry, she has recruited powerful executives and celebrities for EMA’s Board of Directors and created a Young Hollywood Board.
Debbie has also grown The Environmental Media Awards into a prestigious annual event and has forged partnerships with the likes of Tiffany & Co. and Toyota (Fortune magazine has called EMA a “secret weapon” for Toyota/Lexus, crediting the organization and Levin as “single-handedly responsible for getting droves of celebrities into Toyota hybrids.”).
Why is it so important to model an eco-conscious lifestyle? As a celebrity, a teacher, an administrator and especially a parent….role modeling eco-conscious lifestyle choices will literally change how the next generation lives. Your choices, for example, to bring your own bags to the market will eliminate the manufacturing of millions of paper and plastic bags in the future! When you conserve energy in your home and workplace you are saving the resources that bring energy to everyone! Every decision you make can be a showcase for effecting change for your children and grandchildren.
Caroline grew up in Seattle with an appreciation for the outdoors and all things green (WA is the Evergreen State, after all!). She enjoys hiking, riding her bike, cooking, and drinking copious amounts of coffee (her parents are in the coffee roasting business). Since 2010 she has managed the social accounts for primarily entertainment clients, including movie studios and television networks. In a desire to focus on sustainability and green living, she is very happy to be a part of the EMA team.
Melanie Bauer grew up on a farm in the middle of virtually nowhere where her love for organic and locally sourced food started at a very young age. She moved to the metropolis of Los Angeles many moons ago to work in the entertainment industry. After twelve years in the industry, she is so pleased to be able to bring her passion for “the business” and “the Earth” to fruition!
Combining social media savvy, cinematic vision and grass roots activism, APPEAL TO REASON is the new home of cutting edge media plans, campaign strategies for today's most pressing social and environmental issues. They are dedicated to creating the most unique and direct messaging through innovative storytelling and working with brand marketing and traditional PSA formats for maximum effectiveness in communication.
Ashlee Margolis founded The A List in 2001 and has grown it into one of the most renowned talent procurement and celebrity dressing agencies in the entertainment industry today. As Founder, Margolis oversees all aspects of The A List’s business, focusing on creating long-lasting and meaningful strategic partnerships by pairing top brands with leading talent, causes and charities. The A List is a specialized communications agency focusing on brand building for a global audience. They leverage their unparalleled network of relationships within the entertainment, fashion and digital industries to enhance visibility for clients in celebrity procurement, celebrity dressing and lifestyle seeding.
Greg began his career in NYC in PR and marketing at MTV. After a move to Los Angeles, he worked with Rock the Vote, the Dixie Chicks, MySpace and LOGO before joining EMA. He is also a staunch conservative (not at all).
Why is it so important to model an eco-conscious lifestyle? Actors, musicians and athletes have a huge opportunity to take advantage of their lives in the media fish bowl. They can send out a powerful message to their fans by carrying a reusable bag or driving a hybrid car or talking about what they do in their daily lives to protect the planet.