 The Golden Globes, that great
Hollywood tradition, was tweaked
this year and made even more "golden"
by turning it "green." The EMA E! Golden
Green Party presented by Lexus at
9900 Wilshire was a sustainable and
starry success. As EMA and E! Network's
relationship continues to grow, it was
the logical choice to join together to put
the "EMA" spin on the venerable winter
tradition of the Golden Globes. Why
not dazzle our guests with our signature
gourmet organic cuisine prepared by
great friend, Chef Akasha Richmond?
800 guests enjoyed the stunning and
sophisticated eco-conscious decor
created by Best Events. After the viewing
party, EMA Board member DJ AM
took to the turntables to warm up the
crowd. (And warming up was needed
at this record cold LA evening dipping
down to a frigid 38 degrees!). Grammy
nominated KT Tunstall sang an amazing
set presented by EMA's UK partners,
Global Cool Productions.
As guests arrived for the viewing party, they entered a luxurious environment designed by Jeffrey Best and Rene Delacueva of R. Jack Balthazar. Sustainable plants and trees transformed the former Robinsons-May Department Store parking lot with reclaimed wooden chandeliers decorated with lily grass, custom made tables (also reclaimed wood), stand-up bars and napkins made from recycled paper and printed in soy ink with EMA Lifestyle Tips on each one. Salvaged Trestlewood from the Great Salt Lake's historic Lucin Cutoff decorated the press wall where photographers from Berliner to Wireimage and reporters from InStyle, KCOP, KTTV and US Weekly to People Magazine, Associated Press, Channel 10-Australia, CNBC and the New York Times all gathered to admire the evening's all natural art, celebrities and fashion! Talk about the food! Everyone wanted recipes from Chef Akasha's incredible dinner including Asian-flavored Short Ribs, Alaskan Steelhead Salmon and a vegetarian Henna-Seed-Crusted Tofu dish. Each dish incorporated locally grown and fair-trade ingredients and was served on plates made from recycled bamboo. Organic hors d'oeuvres were also available from French fries and mini burgers, to Grilled Pimento Cheese Sandwiches and BBQ Chicken Pizza. Bonterra Vineyards provided an assortment of fine, organic wines for the party. The Party. I mean, what can you say when DJ AM is your friend? It doesn't get better than that. And to give him a bit of respite, the fantastic DJ Spider was there too! As the winners wandered in (party to party) with "Globe in hand" we counted each person passing through our "doors" and vowed to plant a tree for each one. 800 trees were later planted with the assistance of TreePeople to honor each of our attendees.
Global Cool brought the incredible KT
Tunstall all the way from her home in
London to perform an amazing set.
(KT by the way, just became our first
international BP Solar Neighbor by going
through EMA's program to install solar
on her London flat.)
Some of our celebrity attendees
included: J.J. Abrams, Eric Balfour, Lance
Bass, David Boreanaz, Justin Chambers,
J.C. Chasez, Sacha Baron Cohen & Isla
Fisher, Matthew Davis, Ken Davitian,
Giuliana DePandi, Perry Farrell, Frances
Fisher, Joely Fisher, Shana Hiatt Garner
& Todd Garner, Albert Gore, Jr., Chelsea
Handler, Daryl Hannah, Samantha Harris,
Jon Heder, Natasha Henstridge, Jason
Kennedy, Joy Lauren, Rex Lee, Matthew
Lillard, Julia Louis-Dreyfus & Brad Hall,
Ludacris, Ben Lyons, Eric Mabius, Debbie
Matenopoulos, Jesse McCartney, B.J.
Novak, Pink, Shawn Pyfrom, Mary Lynn
Rajskub, Ryan Seacrest, Bahar Soomekh,
and Amy Smart & Branden Williams.
This was an Awards gala that was truly a
green event. Of course we were carbon
neutral and we were also conscientious
while preparing the event. Lexus and
Toyota made hybrid vehicles available
to attendees of not only our party, but
the entire Golden Globes as well. Our
footprint carefully minimized by our
use of local and organic cuisine and
sustainable decor. We all look forward to
many years of "greening the gold!"
Copyright © 2007 Environmental Media Association
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