Environmental Media Association – Fall 2011 Newsletter

PREMIER

$50,000

Yes, I/We would like to become a Premier Sponsor (FMV $2,000)

20 VIP tickets with most preferred seating at the Environmental Media Awards and admission to prereception, 2 page spread in special Premier Sponsor section of Tribute Journal, name listed as Premier Sponsor in all print/electronic media when possible, signage at Awards Ceremony, hosted parking.

BENEFACTOR

$25,000

Yes, I/We would like to become a Benefactor Sponsor (FMV $1,000)

10 VIP tickets with preferred seating at the Environmental Media Awards and admission to pre-reception, full page ad in special Benefactor section of Tribute Journal, name listed as Benefactor Sponsor in all print/electronic media when possible, hosted parking.

PATRON

$10,000

Yes, I/We would like to become a Patron Sponsor (FMV $1,000)

10 VIP tickets at the Environmental Media Awards and admission to pre-reception, full page ad in special Patron section of Tribute Journal, name listed as Patron Sponsor in all print/electronic media when possible, hosted parking.

SPONSOR

Yes, I/We would like to become a Sponsor (FMV $1,000)

$5,000

10 tickets at the Environmental Media Awards, and admission to pre-reception, name listed as Sponsor in all print/electronic media when possible, hosted parking.

TICKET

(FMV $100)

$500

TRIBUTE BOOK AD DEADLINE: SEPTEMBER 23, 2011
Back Cover	SOLD	$10,000
Inside Cover(s)	(8.5" X 11")	$7,500
Platinum Page	(7.5" X 10")	$5,000
Gold Page	(7.5" X 10")	$3,000
Silver Page	(7.5" X 10")	$2,000
Full Page B/W	(7.5" X 10")	$1,000
Half Page B/W	(7.5" X 4.75")	$500
We encourage you to email your ad copy or camera ready art to: lauran@lpaevents.com. It is preferred that all ads be submitted as a vector EPS format (ie: Adobe Illustrator) with all type converted to outlines, or a press-quality PDF. Ads may also be submitted as JPEG or TIFF at 300 dpi at 100% scale, black & white or grayscale. Ads submitted in color mode WILL be changed to grayscale.

21st Annual environmental media Awards Nominees

The Other Guys	Rio	Yogi Bear

Carbon Nation	Disneynature African Cats	Revenge of the Electric Car	Saving Pelican 895

Body of Proof "Broken Home"	CSI: Crime Scene Investigation "Fracked"	The Good Wife "Real Deal"

Futurama "The Futurama Holiday Spectacular"	Hot in Cleveland "Elka's Snowbird"	Nurse Jackie "Mitten"

HGTV Green Home 2011	The Biggest Loser "Pay it Forward"	Real Time with Bill Maher, Episode 188

Bubble Guppies "Boy Meets Squirrel"	Fish Hooks "Legend of the Earth Troll"	Zeke and Luther "Ball of Trash"

On Tuesday, June 7th, the EMA Young Hollywood Board (YHB) hosted our second annual luncheon to celebrate the schools, students, parents and teachers all making our schools a little greener. The EMA School Garden Program works with sixteen schools in Los Angeles to support their gardens and raise awareness for the need to expand green spaces in schools.

The luncheon was held at University High School in conjunction with the launch of their brand new garden. EMA's partner, LA Conservation Corps, worked closely with the school to convert an area into a raised bed garden. The United Talent Agency (UTA) sponsored the garden build as part of their ongoing support of the school.

The luncheon was held in an amazing green space that the school shares with the Tongva–Gabrieleño tribe. EMA President Debbie Levin greeted over fifty students, teachers and parents from schools across Los Angeles. YHB Board Chairperson Amy Smart and YHB members Malin Akerman, Beau Garrett and Matthew Rhys joined us for the afternoon as everyone enjoyed a lunch prepared by EMA's longtime friend and partner Border Grill's Mary Sue Milliken. The lunch included vegetables and herbs from partner school gardens.

Thank you to everyone who made it such an amazing day.

This past spring, the Environmental Media Association was invited to be a partner for the inaugural Green Awards in Los Angeles. Designed to celebrate individuals across the country making a difference for the environment, the event was sponsored by Green Giant and held at the Vibiana on Friday, May 13.

The awards brought together three finalists in each of four categories: Green Parent, Green Civic Leader, Green Entrepreneur and Green Local Organizer. Over fifty thousand people voted online to choose the four winners, who each received twenty-five thousand dollars to expand their environmental projects. All of the finalists had impressive stories of positive change in their lives and communities.

EMA Board Members Carter Oosterhouse and Amy Smart hosted the evening's festivities. EMA Board Members Ed Begley, Jr., Frances Fisher and Young Hollywood Board Members Emmanuelle Chriqui, Beau Garrett and actor Reid Scott joined us as presenters.

The awards ceremony drew to a close with a beautiful performance by musician Dan Wilson before the party then moved outside for cocktails and dinner under the stars.

Congratulations to EMA Board Member Michael Martin and Effect Partners for creating this exciting new event.

EMA teamed up with Lowes, Rebuilding Together and Carter's Kids for two hot days in July to construct a brand new garden and playground, as well as renovate houses in the neighborhood surrounding Nueva Esperanza Charter Academy in San Fernando, CA.

A new addition to the EMA School Gardens Program, Nueva Esperanza Charter Academy is part of the PUC (Partnership to Uplift Communities), whose mission is developing and managing high quality charter schools in densely populated urban communities with overcrowded and low achieving schools.

Rebuilding Together is the leading nonprofit working to revitalize communities by preserving and restoring homes in low socio-economic areas. Through a partnership with Carter's Kids, founded by EMA Board member Carter Oosterhouse, EMA was invited to collaborate on this project. Carter's Kids' mission is increasing the activity level of children by building community parks and neighborhood playgrounds on a national level.

This two-day build at Nueva Esperanza culminated with an inspirational ribbon cutting ceremony to celebrate the completion and included the mayor of the City of San Fernando with community members, executives from Lowes, and EMA Board and Young Hollywood Board members Amy Smart, Carter Oosterhouse, Ali Larter with husband Hayes MacArthur, and Beau Garrett. After the ribbon cutting, everyone was on hand to assist the LA Conservation Corps with some final touches in the EMA garden.

Moving forward, EMA hopes to be involved in many more Carter's Kids' projects. By combining forces our goal is creating incredible outdoor green spaces for children to learn and play while celebrating the environment.

In April of 2009, Twentieth Century Fox Television Distribution (TVD) pledged to establish file-based video for use as its standard distribution format by June 1, 2011. FoxFast.com has quickly become the central access hub for TVD's worldwide Free & Pay TV licensees to source all videos required for content acquisition decisions, promotional and broadcast. This new resource has greatly reduced production of wasteful DVD's and tapes. TVD is rapidly shrinking its carbon footprint by eliminating tape distribution and therefore reducing pollutant emissions from the many stages of production, manufacturing and distribution of tapes.

In addition to the environmental motivations, there are many reasons that the Environmental Media Association believes digital file-based sharing is becoming an inevitable industry standard. FoxFast is a great example of how greening one's business operations often leads to increased productivity and cost savings. Because Fox TVD has eliminated tape, they no longer have associated shipping and physical media management costs. Additionally TVD seldom has to worry about common challenges such as import-export delays in shipping, or flight and customs issues. Tapes no longer need to be sent in the mail, and instead licensees can quickly, easily and securely access their broadcast quality video content on the FoxFast website. By not sending physical tapes through the mail, TVD enjoys significantly lower fuel expenditures and fosters its carbon neutral operational goals.

EMA is very excited about the technology and inspiration behind FoxFast. Reducing the use of disposable items such as DVD's and VHS tapes is not only great for the environment but it also encourages those who learn about the new tool to apply similar methods to their own businesses.

Marine debris is a global problem that threatens marine life and ocean environments. It is largely comprised of plastic materials, which can take years to break down and may never truly biodegrade. Single-use plastics, such as plastic bags, bottle caps and polystyrene pieces are frequently found during creek and beach cleanup events. Plastic bags have been common targets for policy-based approaches to pollution prevention at the local and state levels.

Since 2005, the introduction of single-use bag legislation has proceeded steadily in the California legislature. However, it has not proven easy to pass this type of legislation. AB 1998 passed out of the state Assembly with a vote of 42-27 in 2010. This bill proposed to ban plastic and compostable single-use bags and place a charge on paper bags at all large supermarkets, pharmacies, and convenience stores. The goal of the bill was to drive consumers toward reusable bags, the environmentally preferable alternative. Notwithstanding a unique and broad coalition of supporters including the California Grocers Association, local governments, United Food and Commercial Workers Union, environmental groups, and the Governor, the bill failed to pass the state Senate. The American Chemistry Council poured millions into an anti-AB 1998 advertisement campaign as well as donations to strategic high-powered lobbyists and senators. This effort was likely a big contributor to the bill’s demise. Another bill targeting single-use bags is likely on the horizon for 2012.

In the meantime, there has been much momentum on the issue of single-use bags at the local level. In March 2007, the City of San Francisco became the first U.S. city to ban single-use plastic bags at large supermarkets and pharmacies. Since then eleven other municipalities in California have passed single-use bag ban ordinances. Collectively, these ordinances cover over 10% of the population of the state. In early September 2011, Los Angeles City Councilmember Paul Koretz introduced a motion to ban both plastic and paper single-use bags. The City had previously called for action on single-use bags in 2008, when the state failed to pass statewide legislation. Many other communities such as Santa Cruz County, Culver City, Pasadena, and West Hollywood are considering bans in the near future. The momentum at the local level, and the possible reality of a “patchwork” of plastic bag policies throughout the state, will likely send a strong message to the legislature that a statewide approach is sorely needed.

For more information, please visit: http://www.healthebay.org/

Carolyn Ramsay, Los Angeles Program Director
The Trust for Public Land

Just above the looming 45-foot-tall H in the world-famous Hollywood sign, there is an overgrown footpath that leads up a rocky slope near Cahuenga Peak in the eastern Santa Monica Mountains. The soil is so loose that you have to scramble or grasp California buckwheat to maintain your footing. Once you reach the top, though, you're grateful for the effort.

The view of the Los Angeles skyline, the sprawling L.A. basin and the San Fernando Valley remind you why you love California. You're in the middle and high above the nation's most populous county, and all you can hear is a screeching hawk far above the faint murmur from traffic on the 134 Freeway 1,800 feet below.

Because of The Trust for Public Land, the City of Los Angeles, a lot of folks in the entertainment industry, Hugh Hefner, Aileen Getty, The Tiffany & Co. Foundation, and other donors around the world anyone can hike to this quiet spot. And they do, every day - people from every neighborhood in Los Angeles and every country in the world.

The spot is significant to The Trust for Public Land because from it you can almost see the full range of our work in Los Angeles County:

The 10,000 acres of land – including the Ballona Wetlands and the State Historic Park downtown – that TPL has conserved for public use over the past 39 years;
The empty lot we're converting into a park for the people of Maywood, and four others we're tackling next;
The 29 fitness zones we've installed in public parks for people who want to be fit but can't afford a private health club;
The Los Angeles River park, bike- and walking-path we're building in Reseda;
And, the trash-strewn, dilapidated alleys in South Los Angeles we're redeveloping into well-lit, green passageways for people to enjoy.
And, of course, beneath our feet, the 138 acres of the Cahuenga Peak property itself.

If you'd like to be part of this exciting work revitalizing, restoring and greening Los Angeles, please contact us: Carolyn.ramsay@tpl.org (323)223-0441 x 15.

In an effort to spread independent green filmmaking, Moving Picture Party, the team behind Theodore is Dying, have launched a new breed of green guide for filmmakers. Aptly titled Green 101, the guide is targeted towards independent, student, and low-budget film and television productions looking to be green on a budget.

In 2009, as a graduate student, writer/director, Ryan Pomeranz set out to make the first ultra-low budget film ever to receive the EMA Green Seal. Along with its tireless crew and twin producers, Allie Kenyon and Becca Kenyon, the indie feature Theodore is Dying achieved just that and became the only independent project recognized with this distinction in 2010.

Successfully achieving this honor was no easy feat. Information about green filmmaking is out there, however is difficult to find. The majority of information found is most applicable to larger budget productions with a studio backing. An early partnership with the EMA helped provide a great deal of support and information but the filmmaking community at large needs this information to be provided for them in an easy to reference, digestible format. “Everyone is talking to the $10,000,000 productions, but no one is talking to the $10,000 projects. We want to show people that it is easy to be green and to save money in the process,” says producer, Allie Kenyon. With facts, tips, and advice on everything from building a green production office, proper hydration, eco-friendly lighting, and even weighing in on the film versus digital debate, Green 101 seeks to offer a well-rounded look at green filmmaking on any type of budget.

For more information about Theodore is Dying, check Green 101 at http://movingpictureparty.com/Green101.html

5979 W. 3rd Street
Suite 204
Los Angeles, CA 90036
Phone: (323) 556-2790
Fax: (323) 556-2791