Chipotle Makes Brave Move as First Fast Food Chain to Label GMOs

chipotleIn the ongoing narrative about GMOs and food safety, one argument has been front and center all along — the need for transparency and labeling of products that contain genetically modified ingredients. Chipotle recently made history by becoming the first American fast food chain to label its ingredients that contain GMOs.

According to Triple Pundit, the chain, which operates more than 1,450 restaurants across the U.S., Canada, the United Kingdom, and France, recently revealed that since March, they have labeled all the ingredients in their menu items, including GMOs.

In a news release this month that touted their plans to serve more than 15 million pounds of locally grown produce this year, the chain also reminded the public of their efforts to use ingredients from food that is naturally raised with respect for the animals, the land, and the farmers who produce it.

While only labeling online for now, Chipotle has a very simple system that along with GMO tags, also includes labels for organic (O), local, (L), responsibly raised meat (R) and pasture raised dairy (D).

According to Chipotle’s spokesman, reaction to the identity of the chain’s ingredients has not affected sales. “If anything, it engenders more trust when you’re more forthcoming about the food you serve,” he said. Chipotle is going beyond labeling GMOs, they also intend to eliminate them from menu items as much as possible.

“Our goal is to eliminate GMOs from Chipotle’s ingredients, and we’re working hard to meet this challenge,” the company explains. “For example, we recently switched our fryers from soybean oil to sunflower oil. Soybean oil is almost always made from genetically modified soybeans, while there is no commercially available GMO sunflower oil. Where our food contains currently unavoidable GM ingredients, it is only in the form of corn or soy.”

Source: Triple Pundit

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