Toyota Unveils Brand New RAV4 EV

EMA’s long-time sponsor, Toyota revealed the highly anticipated all-new Toyota RAV4 EV at the 26th annual Electric Vehicle Symposium in Los Angeles on Monday. The all-electric SUV has an expected driving range rating of approximately 100 miles and charging time of approximately six hours on a 240V/40A charger.

“The all-new RAV4 EV marries the efficiency of an EV with the versatility of a small SUV – in fact, it is the only all-electric SUV on the market” said Bob Carter, group vice president and general manager of the Toyota division.The RAV4 EV is the product of a unique collaboration with Tesla Motors spurred by Akio Toyoda, president and CEO of Toyota Motor Corporation.

The RAV4 EV will go on sale in late summer 2012 through select dealers, initially in four major California metropolitan markets including Sacramento, San Francisco Bay Area, Los Angeles/Orange County and San Diego. Sales volume is planned for approximately 2,600 units over the next three years. The battery warranty is 8 years or 100,000 miles.

“We believe that the RAV4 EV will attract sophisticated early technology adopters, much like the first-generation Prius,” said Carter. “It’s designed for consumers who prioritize the environment and appreciate performance. We look forward to seeing how the market responds.”

The MSRP on a fully-equipped new RAV4 EV is $49,800.

Click here to read more about the new RAV4 EV.

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