There’s still time to celebrate Earth Month! The Brita FilterForGood Music Project has teamed up with the Spring 2012 Campus Consciousness Tour (CCT) (featuring GRAMMY-nominated artist J. Cole) to educate and mobilize students to take positive actions for the planet, while keeping the environmental footprint of the tour to a minimum.
The CCT is half music, half environmental/social consciousness campaign aimed to inspire and activate students in a fun and exciting atmosphere while leaving a positive impact on each community and college that the tour reaches. Created in 2006 by the environmental non-profit group, Reverb, past headlining artists include Drake, Wiz Khalifa, Passion Pit, Ben Harper, Guster, and O.A.R.
To support the tour’s sustainability initiatives, Brita is helping to reduce bottled water waste by handing out reusable Nalgene bottles and providing free Brita filtered water to the fans, bands and backstage crews.
What can you look forward to at the CCT? Be sure to stop by the Brita FilterForGood Music Project Tent to play games and win Brita prizes as well as learn more about simple eco-friendly actions you can take to help save money. For starters, thanks to the Preserve Gimme 5 program, which transforms the plastic from Brita filters into new, 100 percent recycled Preserve products like toothbrushes and razors, fans can bring their used filters to the tent to be recycled and in exchange will receive a new Brita filter.
Visitors can also learn more about student programs like HydrateU, a program designed to help colleges and student organizations reduce their bottled water waste by installing a Brita® Hydration Station™ on campus.