Monthly Archives: April 2012

Reusable Water Bottle To Calculate How Much Plastic You Save From Landfills

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The 999Bottle is a stainless steel reusable bottle that aims to show you just what kind of positive impact you make on the environment when you choose to refill your water bottle instead of buying a disposable one.

The bottle’s numbering system helps you keep track each time you refill and the accompanying iPhone app lets you know the significance of the numbers. For example:

  • You’ve saved 117 bottles! That’s equivalent to the amount of oil KITT needs to tubro boost 50 yards with the Hoff and a damsel in distress on board.
  • You’ve saved 1,063 bottles! That’s equivalent to the height of the Eiffel Tower. Oui, oui! Continue reading →

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LA Conservation Corps Works With EMA to Build School Gardens

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Over the last year, the LA Conservation Corps has partnered with EMA to build eight school gardens in the greater Los Angeles area as part of EMA’s School Garden Program. The latest garden was built in January in downtown LA at Metropolitan High School, the largest alternative high school in the district. Ten raised garden beds were installed to function as an outdoor laboratory for the school’s new horticulture class.

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The LA Corps is a 25 year-old nonprofit that provides job skills training, paid work experience and educational opportunities for under-served youth, ages 14 – 24 years old. Corps members in the Young Adult program are working towards their high school diploma while gaining marketable skills and providing valuable service to the community. In addition to building gardens, the corps members plant trees, remove graffiti, clean-up trash and debris from the community and the Los Angeles River, build hiking trails, remove invasive vegetation to restore habitats and mitigate fires, rescue sea life in Redondo Beach, and install water efficient landscaping and rainwater catchment systems. Continue reading →

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Green Seal Certifies Its First Ever Beauty Product

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Pureology has just launched the first ever Green Seal-certified beauty product, Precious Oil. The oil helps soothe color-treated hair and contains 100% biodegradable ingredients in a paraban and silicone free formula, which helped earn it the prestigious Green Seal™ certification.

Precious Oil’s key natural ingredients include sunflower, coconut, olive and jojoba oils. According to Wendy Belanger, Pureology Global Artistic Director and owner of Influence Salon in Calgary, Canada, because of the wide spectrum of oils there’s literally something for everyone: “Sunflower seed oil is great for softness and color protection, coconut oil helps with elasticity, olive oil gives shine, and jojoba oil imparts moisture.”

And to top off all the eco-goodness, Precious Oil’s packaging is recyclable.

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Burger King to Eliminate Crates and Chicken Cages

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Hold the pickle, hold the mustard, add the more humane treatment of animals. Burger King is set to be the first major US fast-food chain to pledge that all of its eggs and pork will come from cage-free chickens and pigs by 2017.

The move helps satisfy the public’s growing demand for sustainable, humanely produced animal by-products and adds fuel to an industry-wide shift to consider animals’ living conditions when purchasing food supplies.

According to the Huffington Post, conventionally raised eggs come from hens confined in “battery cages,” which give them roughly the same space as a sheet of standard notebook paper. Most pork comes from sows confined during their four-month pregnancies in narrow crates.

Under Burger King’s new policy, hens would be housed in barns, but would would have room to roam. The sows would also live indoors but would not be confined to cramped crates while pregnant. Continue reading →

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Brita FilterForGood Music Project Joins the Spring 2012 Campus Consciousness Tour

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Tour Will Combine Music, Environmental Awareness and Offer Students Opportunities to Go Green

There’s still time to celebrate Earth Month! The Brita FilterForGood Music Project has teamed up with the Spring 2012 Campus Consciousness Tour (CCT) (featuring GRAMMY-nominated artist J. Cole) to educate and mobilize students to take positive actions for the planet, while keeping the environmental footprint of the tour to a minimum.

The CCT is half music, half environmental/social consciousness campaign aimed to inspire and activate students in a fun and exciting atmosphere while leaving a positive impact on each community and college that the tour reaches. Created in 2006 by the environmental non-profit group, Reverb, past headlining artists include Drake, Wiz Khalifa, Passion Pit, Ben Harper, Guster, and O.A.R.

To support the tour’s sustainability initiatives, Brita is helping to reduce bottled water waste by handing out reusable Nalgene bottles and providing free Brita filtered water to the fans, bands and backstage crews.

What can you look forward to at the CCT?  Continue reading →

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Stila’s Newest Shade of Green

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Our long-time sponsor, Stila, has made great strides to be an eco-conscious cosmetic company. Most recently, in a collaboration with E! Live from the Red Carpet™, Stila created the first solar powered compact – the Solar Illuminated Refillable Compact and Powder Duo.

How does it work? Simply place the compact in the sunlight (indirect sunlight works as well) to charge. A little green star lets you know when the charge is ready and the mirror then lights up for ideal makeup application. The compact can be recharged around 900 times – that’s around five year’s worth of reuse.

The compact can is refillable, therefore, contributing to waste reduction. The compact’s shell is made from recycled plastic and the packaging (100% recyclable, naturally) is produced locally, reducing its carbon footprint.

Stila is a great role model for the cosmetic industry and their ongoing work in making eco-consciousness fashionable will hopefully encourage others in the industry to make sustainable makeup products a norm, rather than the exception. Continue reading →

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Ian Somerhalder Wants to Green His Vampire Diaries Character

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Environmental activist Ian Somerhalder wants his character on Vampire Diaries to be more earth-friendly. According to E! Online, he’s got some pretty good reasons why a green vampire would make a lot of sense.

First off, Somerhalder would like to swap his character Damon’s 1967 gas guzzling Camaro for the luxury electric, Karma Fisker.

“The Camaro is a cool car, but you stand behind the exhaust too long and you get sick. Damon has a lot of means to get the car. It looks like a Camaro, but it’s bigger and more beautiful and it’s completely green. It’s electric for the first 50 miles! You’ll have to fill your tank like two times a year,” Somerhalder told E!’s Marc Malkin.

And Somerhalder’s justification for why Damon would care about the environment? Continue reading →

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