The dream of the 90s is alive in Santa Monica. This past weekend, Ed Begley Jr. cycled around the beachside city along with Captain Planet to raise awareness for the “Planeteer Movement,” a red-hot grassroots social media effort designed to reinstate the values of Captain Planet and inspire positive action towards the many environmental issues facing the world today.
Captain Planet, the first eco superhero and star of the 1990s TV series Captain Planet and the Planeteers, was popular amongst kids and adults alike for showing them ways to change the earth’s future.
The Planeteer Movement, launched in September 2010 by series co-creator Barbara Pyle and a group of fans, channels the show’s original passion for sustainability mixed in with the strategic use of various social media outlets to inspire a global awareness of environmental issues. Along with its popular Facebook page, the Movement also maintains a website and recently launched a Twitter feed.
More than 50 Planeteer Networks have popped up around the world. The Networks share info, coordinate meetings and other events, and trade eco tips through social media, putting a 21st century spin on their 90s earth-friendly ideals.
As the Planeteer Facebook page nears its 500,000 ‘like’, Pyle celebrated by holding a planet-wide Twitter party and simultaneous meet-ups in LA and New York. “It’s fantastic to have a central gathering space for Captain Planet fans on Facebook — but now we’re also harnessing the immediacy and call-to-action power of Twitter with @PlaneteerAlert. We encourage all fans to join us on Twitter, be part of the conversation, and take part in tweet-ups and clean-ups in your part of the planet. The Power Is Yours!,” said Pyle.
Original cast members Kath Soucie (Linka), Ed Begley, Jr. (Preston the Zoning Commissioner) as well as Efren Ramirez, joined Pyle at the event. Begley added that, “As a longtime environmentalist, I’m happy to have been a part of this show, which raised the consciousness of so many young people, and which continues to have this galvanizing effect on people all over the globe.”
Captain Planet and the Planeteers, which premiered in 1990 to critical acclaim and aired for six seasons, created a generation of eco-literate youth across the globe. It spawned a brand that went beyond the television set to include toys, games, comic books, and more. Pyle demanded sustainable manufacturing from the companies that wished to feature the brand, revolutionizing many major production facilities.
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