Monthly Archives: January 2012

About EMA

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The Environmental Media Association believes that through television, film and music, the entertainment community has the power to influence the environmental awareness of millions of people. This initial concept set the stage for our 1989 launch and it remains a core EMA tenet today.

EMA mobilizes the entertainment industry in educating people about environmental issues, which in turn, inspires them to take action. A pioneer in linking the power of celebrity to environmental awareness, it was EMA who invented the ‘green carpet,’ launching the concept of taking a hybrid or alternative fuel vehicle – not a limo – to high profile awards events and bringing the concept of alternative automotive technology to millions of previously unaware households.

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JP Morgan Chase’s New Headquarters One of the Greenest Buildings Around

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JP Morgan Chase is usually known for a certain kind of green, the money kind. But they recently scored the highest possible rating, LEED® Platinum, from the US Green Building Council (USGBC) for the renovation of their Manhattan based global headquarters. The renovation project is the world’s largest to achieve Platinum status.

The renovation will cut the 50-story building’s electricity consumption in half and save a million gallons of water a year with its addition of an efficient draining and filtering system. That’s nothing short of a huge savings.

The building remained occupied while heating, cooling, lighting, insulation, plumbing, fixtures, and flooring were updated and modernized.

LEED Platinum certification of JPMorgan Chase’s global headquarters was based on a number of green design and construction features. What exactly goes into getting a building to the Platinum LEED level? Check it out: Continue reading →

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LA Conservation Corps & EMA Build Garden at the Largest Continuation High School in LAUSD

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The School Garden at Metropolitan High School in Downtown LA Will Be a Learning Lab and an Example of How to Create a Sustainable Food Source

The LA Conservation Corps, in a role supporting the Environmental Media Association, has begun construction of a school garden at Metropolitan High School, the largest single-site continuation program in the Los Angeles Unified School District.

The campus is located at 727 S. Wilson St. in an industrial area of downtown, adjacent to Skid Row. The project will consist of clearing and leveling the garden area, constructing and installing raised garden beds and filling and planting seeds and seedlings.

The garden is part of EMA’s School Gardens Program, in which the LA Conservation Corps is a partner. Together with EMA’s corporate sponsors and celebrity mentors, the program created six school gardens in 2011. EMA believes that students don’t
have to learn only within the confines of four walls, but that education
can take place in a dynamic atmosphere that engages students in a unique
and creative fashion. Continue reading →

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The 21st Annual EMA Awards

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In the open air of a crisp October night, the back lot of Warner Bros. Studios played host to the 21st Annual Environmental Media Awards. As always, the show and after-party were accentuated with environmental messaging, sustainable food and Hollywood heavy-weights including one of the world’s greatest entertainers – Justin Timberlake, who charmed the crowd with his inspirational and hilarious speech while receiving the EMA Futures Award.

Nearly 1000 guests attended the Toyota and Lexus sponsored event hosted by Entourage stars Emmanuelle Chriqui, Perrey Reeves and Constance Zimmer. Other celebrities in attendance included Ed Begley, Jr., Valerie Bertinelli, Frances Fisher, Daryl Hannah, Jane Leeves, Wendie Malick, Nick Offerman, Carter Oosterhouse, Aubrey Plaza, Mary Lynn Rajskub, Nicole Richie, Kyra Sedgwick, Amy Smart, Madeleine Stowe and Emily VanCamp along with the cast of Revenge. A Fine Frenzy opened the show with an exciting performance to get the evening started.

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EMA’s Debbie Levin Featured on The Guardian’s 2011 Eco Power List

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EMA’s President Debbie Levin was named one of the twenty individuals “setting the global environmental agenda” in 2011 by The Guardian.

Twenty years ago Ted Turner and other Hollywood luminaries set up the Environmental Media Association (EMA) to put star power to work on behalf of the planet. It went well; by mid-2000 it was de rigueur to turn up at the Oscars in a Prius. Debbie Levin, who took over the EMA presidency 11 years ago, has her sights trained on young Hollywood: A-listers under 35: “They are the ones we really want to model these sustainable behaviours we are all talking about,” she says. EMA events now feature young starlets such as Rosario Dawson, Amy Smart and Olivia Wilde talking about sustainable solutions and EMA programmes, including the 16 organic gardens it runs around Los Angeles. Levin’s plans are for more projects, more stars and more green chatter. “We never stop. While you sleep we’re greening the world!” she says.

Read the full article on The Guardian site.

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California Green Communities Overview

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Setting the Stage

There is a growing recognition in California that the preservation of our natural environment will require exemplary leadership from local community leaders. Many Mayors and Council Members from throughout the state are calling for local commitments and actions that will position their community as a leader in this effort.

The Challenge

The Environmental Media Association (EMA), in cooperation with Green Seal, and the Institute for Local Government, issued a challenge to ten southern California cities to be recognized as a “California Green Community” by 2012. Although there are many cities already engaged in some areas of environmental preservation, ten communities are being nominated to launch this challenge due to their ability to be “thought leaders” with their peers.

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