Monthly Archives: January 2012

About EMA

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The Environmental Media Association believes that through television, film and music, the entertainment community has the power to influence the environmental awareness of millions of people. This initial concept set the stage for our 1989 launch and it remains a core EMA tenet today.

EMA mobilizes the entertainment industry in educating people about environmental issues, which in turn, inspires them to take action. A pioneer in linking the power of celebrity to environmental awareness, it was EMA who invented the ‘green carpet,’ launching the concept of taking a hybrid or alternative fuel vehicle – not a limo – to high profile awards events and bringing the concept of alternative automotive technology to millions of previously unaware households.

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Recipe: Pumpkin Cheesecake Tarts with Gingersnap Crust

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This delicious recipe is from our friends Mary Sue Milliken and Susan Feniger, co-chef/owners of one of our sponsor restaurants, Border Grill.

Serves 8

Crust
4 cups finely crushed gingersnaps (about 60)
1/2 cup unsalted butter, melted

Filling
1 tablespoon grated fresh ginger
1 pound cream cheese, softened
1/2 cup light brown sugar, firmly packed
1/2 teaspoon cinnamon
Pinch of nutmeg
Pinch of allspice
Pinch of ground cloves
1/4 teaspoon salt
3/4 cup pureed pumpkin, fresh or canned
2 large eggs

Preheat the oven to 325 degrees F.

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Eco-Vocab: Sustainable

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sus·tain·able adj \sə-ˈstā-nə-bəl\

a : of, relating to, or being a method of harvesting or using a resource so that the resource is not depleted or permanently damaged <sustainable techniques> <sustainable agriculture>

b : of or relating to a lifestyle involving the use of sustainable methods <sustainable society>

The EPA says sustainability is important to making sure that we have, and will continue to have, the water, materials and resources to protect human health and our environment.

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Just How Clean Must Food Containers Be Before We Toss Them Into the Recycling Bin?

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This is a question we’ve been curious about for a long time. How clean do items that get recycled really need to be? Is it necessary to rinse out every ounce of yogurt from its bin, clean every spec of tomato sauce out of the jar? If these containers aren’t sparkling, will the recycling plant reject them?

Thankfully, Mother Jones has some answers for us.

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JP Morgan Chase’s New Headquarters One of the Greenest Buildings Around

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JP Morgan Chase is usually known for a certain kind of green, the money kind. But they recently scored the highest possible rating, LEED® Platinum, from the US Green Building Council (USGBC) for the renovation of their Manhattan based global headquarters. The renovation project is the world’s largest to achieve Platinum status.

The renovation will cut the 50-story building’s electricity consumption in half and save a million gallons of water a year with its addition of an efficient draining and filtering system. That’s nothing short of a huge savings.

The building remained occupied while heating, cooling, lighting, insulation, plumbing, fixtures, and flooring were updated and modernized.

LEED Platinum certification of JPMorgan Chase’s global headquarters was based on a number of green design and construction features. What exactly goes into getting a building to the Platinum LEED level? Check it out: Continue reading →

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LA Conservation Corps & EMA Build Garden at the Largest Continuation High School in LAUSD

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The School Garden at Metropolitan High School in Downtown LA Will Be a Learning Lab and an Example of How to Create a Sustainable Food Source

The LA Conservation Corps, in a role supporting the Environmental Media Association, has begun construction of a school garden at Metropolitan High School, the largest single-site continuation program in the Los Angeles Unified School District.

The campus is located at 727 S. Wilson St. in an industrial area of downtown, adjacent to Skid Row. The project will consist of clearing and leveling the garden area, constructing and installing raised garden beds and filling and planting seeds and seedlings.

The garden is part of EMA’s School Gardens Program, in which the LA Conservation Corps is a partner. Together with EMA’s corporate sponsors and celebrity mentors, the program created six school gardens in 2011. EMA believes that students don’t
have to learn only within the confines of four walls, but that education
can take place in a dynamic atmosphere that engages students in a unique
and creative fashion. Continue reading →

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The 21st Annual EMA Awards

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In the open air of a crisp October night, the back lot of Warner Bros. Studios played host to the 21st Annual Environmental Media Awards. As always, the show and after-party were accentuated with environmental messaging, sustainable food and Hollywood heavy-weights including one of the world’s greatest entertainers – Justin Timberlake, who charmed the crowd with his inspirational and hilarious speech while receiving the EMA Futures Award.

Nearly 1000 guests attended the Toyota and Lexus sponsored event hosted by Entourage stars Emmanuelle Chriqui, Perrey Reeves and Constance Zimmer. Other celebrities in attendance included Ed Begley, Jr., Valerie Bertinelli, Frances Fisher, Daryl Hannah, Jane Leeves, Wendie Malick, Nick Offerman, Carter Oosterhouse, Aubrey Plaza, Mary Lynn Rajskub, Nicole Richie, Kyra Sedgwick, Amy Smart, Madeleine Stowe and Emily VanCamp along with the cast of Revenge. A Fine Frenzy opened the show with an exciting performance to get the evening started.

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